1. Long Tail Theory is basically an economic change that has begun in our buying practices as a society. We have gone from large groups of buyers who could be categorized into several large groups, to many niche markets with a lot of buying power. The large, broad groups still exist at the top of the tail but they steadily break into smaller groups along the tail. Basically this a trend of consumers who are becoming more and more independent and defining their own buying habits to a much more accurate level. Same with sellers, who are now able to target the buyers within the tail with much more customized and targeted content. This theory seems to be almost one that falls into fact as this trend does not seem to be going anywhere anytime soon.
2.Based off my own buying habits, their are some electronic devices and games that I purchase that only a small number usually do. This puts me into one of these niche groups that have decent buying power in regard to a small, particular market. This market being video games, has a strong head with games like Call of Duty, which is hugely popular. Then it begins to thin out with less popular games. This leads to a tail that gets thinner with games that a much smaller number of people purchase and subscribe to, such as MLB The Show. Indie games also make up a decent part of the tail as they have less of an ability to brand and advertise.
I define myself as almost a hybrid of entertainment and surfer. I do use the internet primarily as an informative outlet with a dash of entertainment. However, I feel I fit with the surfer as I only look at info and entertainment that I enjoy. If it doesn't necessarily pertain or grab my attention I usually overlook it. Also, I only get on the internet with a goal or objective in mind, such as assignments or to send out emails.
